Exadel buys UK consultancy Tangent to boost AI digital experiences

By AI, Created 4:54 PM UTC, May 18, 2026, /AGP/ – Exadel said Monday it has acquired UK-based Tangent to expand its AI-powered digital experience capabilities and strengthen its European footprint. The deal pairs Exadel’s engineering and AI scale with Tangent’s experience design and consulting work as the companies prepare a joint AI accelerator for enterprise clients.

Why it matters: - The acquisition gives Exadel a fuller end-to-end offering, from experience strategy and design to engineering, data and AI delivery. - Enterprise clients get a combined team focused on turning AI-driven digital experiences into measurable business outcomes. - The deal expands Exadel’s reach in Europe while adding specialized design and consulting talent to its global services footprint.

What happened: - Exadel announced the acquisition of UK-based Tangent on May 18, 2026. - Tangent is a boutique digital experiences consultancy with strengths in user, web and product experience design. - The transaction combines Exadel’s engineering and AI capabilities with Tangent’s consulting expertise in experience design, AI, MarTech engineering and customer journey transformation. - Exadel said the acquisition builds on its 20-year software development history.

The details: - Tangent was founded in 2001. - Tangent has worked with enterprise clients including SAP, New Balance, Vodafone and IWG. - Exadel said the combined business will deliver more integrated experience transformation that connects front-end design with back-end platforms, data and advanced AI solutions. - Exadel said the acquisition also strengthens its Digital Experiences business. - James Dalziel, Exadel’s chief operating officer, said AI-driven digital experiences are increasingly decisive for brands and that the acquisition will help Exadel continuously optimize and scale those experiences. - Leigh Gammons, Tangent’s CEO, will become managing director and senior vice president leading the Tangent business. - Gammons said companies now need experiences that evolve and drive measurable outcomes, and that Exadel’s AI and engineering depth will help deliver that at scale.

Between the lines: - Exadel is using the acquisition to move beyond pure engineering work and deepen its consulting-led transformation services. - The move reflects a broader market shift in which firms want vendors that can connect strategy, design and delivery instead of handing those pieces to separate providers. - The joint AI accelerator program signals that Exadel and Tangent want to package the deal into a client-facing growth initiative, not just a talent add-on.

What’s next: - Exadel and Tangent will launch a joint AI accelerator program for enterprise clients. - The combined business will focus on helping organizations move from AI ambition to implementation. - Exadel said it will use the acquisition to deliver faster, more consistent and more scalable consulting-driven transformation services for global clients. - Exadel’s European footprint is expected to grow as Tangent’s team joins its delivery capabilities.

The bottom line: - Exadel is buying design depth to match its engineering scale, betting that AI-era digital experience work will favor firms that can deliver strategy, design and build as one package.